Originally distributing stationery products in 1962, ASABA GROUP was formed on May 1974.
The GROUP has successfully transformed itself into a respected and reputable Indonesian company with strong business units excel in each establishment and market. The subsidiaries are diversified from Stationary Manufacturing Units (producing Staedtler pencils, Zebra Pen and Max Staples), major Office Equipment and Copier distribution company (representing major brands such as Canon, Konica Minolta and Sharp), Stationery Retail Outlets, Computer Solution Provider and System Integrator (representing Microsoft, CA, etc), Food Manufacturing and Bakery Chains, Property business, etc.
PT ASABA - a member of ASABA GROUP - has grown from supplying Stationery to include Office Automation, Copier and Document Solution, Data Management & Office Security, Computer Supplies, Digital Printing, Survey Systems, etc.
To support the growing business, PT ASABA has developed efficient and successful sales and distribution offices on major cities in Indonesia: Jakarta (Head Quarter), Medan, Bandung, Semarang, Yogyakarta, Surabaya and Balikpapan. PT ASABA also has extensive subdistributors and reseller network in other cities throughout Indonesia.
PT ASABA is always ready to take the chance to utilize its expertise, vast network and solid financial position to deliver our best and high valuable Products and Services to our customers and other stakeholders.
"To expand and grow profitable businesses, by becoming preferred partner in providing best value distribution, solution, and service lines."
"To be the best managed corporation in people development and advanced infrastructure by fostering entrepreneurial spirit and customer satisfaction focus."